Packaging - 3 (average)Scent - 3 (average)
Texture - 3 (average)
Hydration - 3 (average)
Longevity - 3 (average)
Volumizing - 2 (not very good)
Overall:
This brand was kind of a joke in my opinion. It is supposed to be this fancy "high end shampoo" that is advertised as some sort of British brand. It says on the label underneath Gilchrist & Soames "est. London, England". First of all while this may have been established in London England the current headquarters for the company are in Indiana, and all production is also done in the USA. Also it smells like bar soap, I mean it isn't that hard to put a little cheap extract oil in your shampoo to make it smell like honey, vanilla, strawberries or something, but it smells like Great Value bar soap. As far as hydration it didn't make my hair feel or look any less dry than drugstore shampoo and it also didn't add volume or anything like that. I also found that it didn't lather super well so I had to use quite a bit on my hair (which is why the longevity score is low). It's not that it is bad for your hair, the ingredients are fine, but it certainly doesn't go the extra mile that most high end brands do, and it certainly has no features that warrant costing $30.
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